| Name | Title | Contact Details |
|---|---|---|
Christine Claussen |
Partnerships and Legal (PAL) Director | Profile |
Patricia Rothenberg |
Chief Legal Officer | Profile |
Rebecca Williams |
Partnerships and Legal Director (Freelance) | Profile |
Madwire® is a technology company that provides business management and marketing software and services for SMBs and franchises.
Persistent Systems builds software that drives our customers business, for enterprises and software product companies with software at the core of their digital transformation.
Insignia Systems, Inc., often referred to as just Insignia, is a publicly traded US Corporation that manufactures point of sale in-store signage and promotional advertising media for consumer packaged goods companies and retailers.
Bray & Co is a full-service advertising agency specializing in the launch and relaunch of brands. They are known for their digital expertise and have a disruptive model that aims to inspire their clients and their customers.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.