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GroupM is the leading global media investment management operation. It serves as the parent company to WPP`s media agencies – Maxus, MEC, MediaCom, Mindshare and Xaxis who are all global operations in their own right with leading market positions. Our primary purpose is to maximize the performance of WPP`s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
Valkyrie was a Marvel Comics Superhero, demi-goddess and member of the Defenders. She is known for super-human strength and stamina, among other warrior traits.
Crowd Point is an influencer campaign building platform that was designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. Crowd Point`s proprietary Influencer Campaign Builder (ICB) builds a roster of niche and micro-influencers whose aggregate audience accurately meet the target demographics and total number of followers (or total budget) that a marketer is seeking. Powered by data science and built for marketers, Crowd Point`s platform builds influencer campaigns at scale without having to navigate overly complex search and discovery tools. By answering a simple, straightforward series of audience questions in our self-service platform, Crowd Point delivers a customized roster of influencers and a targeted campaign in real time. We offer the most precise demographic targeting currently available while providing unparalleled ease of use. By combining expertise from both the data science and marketing worlds, Crowd Point has taken the guesswork out of influencer campaign building.
WITHIN is the world`s first Performance Branding company. WITHIN collapses the funnel between performance and brand to unify marketing objectives, targets, and strategy. Partnered with a brand`s unique value proposition, WITHIN`s integrated media and personalized content solutions are designed to maximize growth.
The RevJet Ad Experience Platform is the first comprehensive enterprise platform that orchestrates meaningful, personalized ad creative experiences at scale. With RevJet, marketers manage ad experiences across every media channel. RevJet was purpose-built to power every marketing creative use case including DCO, personalization, audience management, workflow, approvals, creative performance visualization, experimentation, and self-optimizing performance competitions.