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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG).
Bidtellect is the leading paid content distribution platform providing marketers with one platform to execute Native campaigns across all formats and devices including text, imagery and video. Marketers leverage Bidtellect’s proprietary real-time optimization algorithms, first- and third- party data targeting, advanced KPI optimization and a team of industry experts, to drive real results for paid content distribution campaigns to deliver smart advertising. Bidtellect delivers access to the world`s most expansive Native ecosystem of premium placements in order to achieve unparalleled scale. The company is headquartered in Delray Beach, Florida and was launched in 2013 by the digital media industry’s most successful ad tech pioneers.
Pegasus bridges the gap between hotels and the distributors that sell them. As the single largest processor of electronic hotel transactions, we deliver advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. We connect hotels and distributors to crucial sources of business, facilitating almost $16 billion for our clients annually. In addition to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through our Open Hospitality division, as well as powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence to help hotels understand and respond to changing market conditions. From our C-level to our sales team, we are a dedicated group of hoteliers and industry consultants that exist to escort our clients through the World of Distribution. We launched it more than 20 years ago, and continue to lead it forward today. Pegasus still maintains the connection that allows most of the world’s hotel bookings to be made electronically.