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Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
AdParlor is one of the world`s leading social media advertising technology companies, working with brands, agencies and app developers to plan, execute and optimize their campaigns. Founded in 2008, AdParlor has preferred relationships with Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter. In addition to providing a single destination to reach the world`s most important social networks, AdParlor uses what it has learned from a campaign on one platform to to better target audiences and drive efficiency on others.
72andSunny has offices in Amsterdam, Los Angeles, New York, Sydney and Singapore. We create cultural impact on behalf of brands and have been recognized as one of Fast Company`s Most Innovative Companies for two years in a row, and are a two-time “Agency of the Year” winner for Advertising Age and Adweek. 72andSunny believes that creativity is the most powerful force in business. We are a platform for personal growth and creative self expression and have a mission to expand and diversify the creative class.