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Maple Leaf Foods is Canada`s leading consumer-packaged protein company, headquartered in Toronto, Ontario. We make high-quality, great tasting, nutritious and innovative food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. Our Company employs approximately 11,000 people in its operations across Canada and exports to more than 20 global markets including the U.S. and Asia. Our people are passionate about the work they do and the products we make. As we move forward, we are determined to leverage their integrity and passion to continue to build a high-performing, values-based company enabled by high-performing, motivated and talented people.
Our goal is to serve restaurant-quality food that you can eat at your desk, in a park, or on the couch in your underwear.
In the early 1980s, as an alternate career, David Briggs began evaluating opportunities within the restaurant and bar industries. He quickly noted the dislike most establishments had for frozen drinks. This dislike stemmed from the complicated mixing process that slowed down customer service. Also, while customers wanted frozen drinks, the operators were not marketing them properly. The drinks that were available were of inferior quality, limited selection and premium priced. Based on a vision to revolutionize the way frozen drinks were treated in the market place, David Briggs began an extensive research effort focused on developing a variety of high quality frozen drink products that could be prepared in a consistent manner. Prepared with the development of more than 20 unique frozen drink offerings (primarily alcoholic), Briggs introduced the frozen specialty drink concept in the New Orleans area on January 2, 1983, known as New Orleans Original Daiquiris. This concept focuses on the sale of frozen specialty drinks at locations that provide a casual, conversational atmosphere, are well lighted, clean and appeal to a broad clientele base.