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FRUKT help brands entertain consumers and become part of a dialogue in popular culture. It takes people`s passion for music and entertainment to create, develop and deliver smart, strategic campaigns and partnerships that make a genuine, measurable difference to brands. FRUKT live and breathe music, entertainment and culture. This passion inspires award-winning work for brands who believe that music and entertainment provides unrivalled potential to cut through to the heart of their audience`s lives. FRUKT have offices in New York and Los Angeles, as well as the head office in London. They are part of the Octagon Sports and Entertainment Network, in the Interpublic Group.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.
Dex Media is a full-service media company offering integrated marketing solutions that deliver measurable results. As the marketing department for hundreds of thousands of small- and medium-sized businesses across the U.S., Dex Media helps them Get Found, Get Chosen and Get Talked About. The company`s widely used consumer services include the DexKnows.com® and Superpages.com® search portals and applications as well as local print directories.
MECLABS is dedicated to using the Web as a laboratory to gain an understanding of the factors that influence human choice. MECLABS develops robust partnerships with leading businesses and universities to conduct real-world research that continuously validates and updates our library of insights.