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Fusing technology and talent, were developing the next generation of software systems for the BMW Groups future driving machines. Fuelled by the principles of agile software development, well use our freedom to think, disrupt and transform the way things are done. Were clear about where were heading. We plan to change the way the world thinks and feels about cars: from autonomous driving to electrification, from car sharing services to connectivity. Get ready for a journey like no other.
Goodway Group is an independent digital marketing agency based in New York, founded in 1929. The company specializes in integrating data, technology, and creative strategies to enhance marketing efforts across various sectors. Goodway Group follows a philosophy called "Outcome Engineering," which emphasizes delivering measurable business results through strategic planning, analytics, and execution. The agency offers a wide range of services, including performance-led strategy and planning, marketing sciences and analytics, cross-channel media planning, and results-based media investment. They also provide tech and data science solutions, audience design, performance media strategies, dynamic creative development, and custom technology solutions. Goodway Group is recognized for its innovative marketing technology and has established partnerships with major platforms like Google, Facebook, and Amazon, enhancing its media buying capabilities.
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