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Magnetic Experience Producers
SportsBiz harnesses the power of AI and advanced analytics to help brands maximize sports marketing and sponsorship investments.
Zipscene enhances restaurant marketing by finding patterns in data. We have the most comprehensive understanding of the factors that influence dining patterns. As a result, our clients consistently experience enhanced marketing performance across all channels. To date, more than 60 national restaurant brands have come to Zipscene to help them deliver more effective digital marketing that drives sales.
We believe we are here to fan the flames of inspiration. Inertia and the status quo are unacceptable. But you can’t inspire unless you know the right buttons to push, and you don’t know what buttons to push without understanding who you’re talking to. That takes a relationship. A give-and-take, back-and-forth relationship. With each other. Clients. Consumers. And shoppers. That’s how you get to understanding. That’s how you get to the good stuff.
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.