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The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July, 1934, before being rechristened the Badminton World Federation in 2006. The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level. The BWFs vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives. BWF has its headquarters in Kuala Lumpur, Malaysia, with 194 Member Associations worldwide. Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.
Koto Studio is a creative agency based in London, incorporated in 2014. The company specializes in bridging the gap between design education and professional practice, serving as a digital hub for brand education. They offer a collection of e-books and resources aimed at enhancing brand understanding and development. Koto Studio focuses on designing meaningful and scalable motion systems that enhance branding by guiding attention and building memory. The studio provides brand and digital work, collaborating with various companies, particularly in the gaming industry. They create comprehensive branding experiences that shape how audiences feel and engage with brands. Notable projects include a campaign for Microsoft celebrating its 50th anniversary, showcasing their ability to work with impactful clients across different sectors. Koto Studio is committed to innovation and social responsibility, reflecting awareness of broader social and environmental issues in their branding strategies.
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