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Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels.
At Fenton, we are communications strategists for social change. Our clients are the nonprofits, foundations, advocates and brands championing today`s important progressive issues. Fenton helps clients achieve their goals by raising awareness that sparks movements, changes behavior, and generates support for a more just, equitable and sustainable world.
Dirigo Collective is an independent media company that specializes in channel strategy and audience engagement on a mission to responsibly move audiences forward. They leverage business to improve the world and are B Corp certified media consulting.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Hybrid Theory is a new breed of digital services partner for brands and agencies, offering flexible consulting, hands-on support, and independent managed execution. We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.