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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Veterinary United is a Michigan-based company that operates a network of 22 veterinary hospitals, boarding, and daycare centers primarily in Southeastern Michigan. Founded 27 years ago by Dr. Thomas Bankstahl and his wife Julie, the company has grown to employ approximately 276 people and generate annual revenues of around $40.5 million. Its mission is to empower veterinary practices to provide exceptional care through comprehensive support and resources. The company offers full veterinary healthcare services, including medical care, boarding, and daycare for pets. Veterinary United enhances its practices with advanced technology, such as a unified, cloud-based practice management system, which streamlines operations and improves client and patient experiences. Additionally, it provides extensive business support services, including IT, marketing, and professional development, allowing practices to focus on clinical care while promoting sustainable growth. Veterinary United fosters a supportive work culture that emphasizes career development and work-life balance. New veterinary graduates receive tailored mentorship, and all employees enjoy competitive salaries and benefits. The company is dedicated to delivering high-quality pet care while supporting its network of hospitals and veterinary professionals.
The Dr. Phillips Center for the Performing Arts is a leading cultural venue located in downtown Orlando, Florida. It showcases a wide array of performances, including theater productions, concerts, dance, and comedy shows. The center is dedicated to making the arts accessible to everyone, guided by its mission of "Arts For Every Life." Facilities at the center include the Walt Disney Theater for major productions, Steinmetz Hall for orchestral performances, and the Alexis & Jim Pugh Theater for smaller shows. The AdventHealth School of the Arts offers educational programs in music, theater, dance, and visual arts. Additionally, the center hosts community outreach events and provides spaces for private gatherings, making it a vibrant hub for cultural exchange and creativity in the community.