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Ipsos is a global independent market research company ranking third worldwide among research firms. At Ipsos, we are passionately curious about people, markets, brands and society. We make our changing world easier and faster to navigate, and inspire clients to make smarter decisions. We deliver research with security, speed, simplicity and substance. We believe it`s time to change the game – it`s time for Game Changers! Ipsos is one of the world`s largest independent market research companies, and in 2015 we are excited to be celebrating our 40th Anniversary. Our commitment to driving the industry with innovative, best in class research techniques that are meaningful in today`s connected society is our primary goal. Focusing on five research specializations, our broad range of industry experts offer intimate understanding of your brands, consumers and markets. Whether assessing market potential and interpreting market trends, developing and building brands, helping clients build long-term relationships with their customers, testing advertising and audience response to media, or measuring public opinion around the globe, Ipsos is committed to working with clients to identify the right solutions for their specific challenges. It is this belief that enables us to ask and probe, to subject our hypotheses to rigorous analyses and, finally, to deliver reliable data and the most effective recommendations in the shortest time possible.
Our story begins in 1915 in Grant, Michigan where the Bolthouse family started farming vegetables. When William Herman Bolthouse took over the farm from his parents in 1938, he expanded and focused on the production and distribution of carrots. By 1950, Bolthouse Farms was a leading carrot supplier in the Midwest known for flavor and quality. In 1973, a second facility in Bakersfield, California was opened where year-round production was possible allowing broader distribution. In the 1990s, Bolthouse Farms brought a breakthrough product to the marketplace. Frustrated with the waste in the carrot business, a local Bolthouse Farms grower peeled and cut "ugly" carrots into pieces and sold them in bags. With that simple act, baby carrots were born, transforming the entire industry. Baby carrots seemed to make Americans eat more carrots, helping to double carrot consumption in the U.S. in the decade after they were introduced. For more than a century, Bolthouse Farms has been known as the innovation leader in growing and distributing carrots and high-quality, innovative branded products. Employing more than 2,200 people and still headquartered in Bakersfield in Californias fertile San Joaquin Valley, Bolthouse Farms is one of the largest carrot growers and distributors in the U.S. Guided by our vision – Plants Powering People – we produce and sell super-premium juices, smoothies, café beverages, protein shakes, functional beverages and premium refrigerated dressings all under the Bolthouse Farms® brand name.