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We are a creatively led, digitally driven company rooted in the power of influence. We craft the stories, content and conversations that get the people talking, thinking and behaving differently.
Havas Creative is part of Havas Group, the most integrated communications company in the world. We`re building what we believe an innovative network should be: a connected ecosystem of 73 global multi-disciplinary villages, united under one leadership, and with one P&L. Rather than a one-size fits all model, our unique `Village` model allows us to build dynamic teams of specialists that can be reconfigured as clients` needs change This approach allows us to bring undiluted specialist strength and deliver a custom solution built to suit your business, while also maintaining a consistent, client-focused approach with the flexibility to put people on the ground in markets around the world. Our ownership by entertainment giant Vivendi gives our clients access to entertainment and culture. Where other networks replicate skillsets, our partners are music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
Kantar is home to some of the world`s leading research, data and insight companies. Individually, companies such as Millward Brown, TNS, Kantar Media, Kantar Worldpanel, Added Value and The Futures Company are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners. We work with over half of the Fortune 500 companies, but we also work with small businesses, national governments, media owners and NGOs and even the occasional Hollywood film star. Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.
EDO, Inc. is a data, measurement and analytics company that informs media, creative and audience advertising investments across all Convergent TV platforms by measuring and optimizing for what triggers consumer behavior. The company is an innovative leader in applying world-class data science software and unique behavioral metrics to help its clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO`s reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.