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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Zeno Group is the fiercely independent and global integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications.
Maple Media acquires and operates mobile apps, and manages mobile advertising inventory for a variety of app owners.
Pegasus bridges the gap between hotels and the distributors that sell them. As the single largest processor of electronic hotel transactions, we deliver advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. We connect hotels and distributors to crucial sources of business, facilitating almost $16 billion for our clients annually. In addition to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through our Open Hospitality division, as well as powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence to help hotels understand and respond to changing market conditions. From our C-level to our sales team, we are a dedicated group of hoteliers and industry consultants that exist to escort our clients through the World of Distribution. We launched it more than 20 years ago, and continue to lead it forward today. Pegasus still maintains the connection that allows most of the world’s hotel bookings to be made electronically.
Penton is an innovative information services company that empowers 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow. Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP.