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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Dreamscape was formed in 2020 as a partnership between Scott Knoll, David Hahn, Michael Iantosca and GTCR. Dreamscape`s mission is to build a leading marketing technology business.
SCHERMER is a Minneapolis-based, globally-focused B2B Marketing Agency that leads B2B brands from Relevance to Revenue.
Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies.
A leading SaaS company that offers digital solutions for multi-location brands. PowerChord`s advanced technology works with global businesses to provide localized landing pages and website experiences that preserve brand integrity within their local retail networks. Our platform helps enterprise brands protect brand standards, engage customers and grow local revenue - while giving independent stores the ability to compete against large, online retailers.