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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
UniComm Media Group is a full service marketing and advertising consulting firm in Greenville, SC. Our client base is wide-ranging, but our specialty is in the Hispanic Market. The Hispanic market responds to different mediums and promotional strategies. From nuances within the Spanish language to the unique ways the Hispanic market responds to a company`s marketing efforts, each detail has an effect on a company`s marketing campaign. UniComm Media Group understands these complex details. We are uniquely positioned and in tune with what makes the Hispanic market react to a marketing campaign.
Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America.
Founded in 2015 and based in Los Angeles, California, GOAT is the safest way to buy and sell authentic sneakers through your mobile device. Whether you’re looking to buy rare sneakers, discover new sneaker releases, or earn money by listing sneakers you already own, GOAT is your destination. And with an authentication service, buyer protection guarantee and great customer service, it’s the safest option in the industry. We are backed by some of the leading names in venture capital, including Accel, Andreessen Horowitz, Matrix Partners, NEA, SV Angel, Upfront Ventures, Webb Investment Network and Y Combinator.
Founded in 1997, DEFINITION 6 is a customer experience agency that drives change with every production. Based in Atlanta and New York City, with a satellite office in San Francisco, DEFINITION 6 brings a big agency perspective in a small agency package. The agency is behind award-winning campaigns for leading companies including CBS Sports, Nickelodeon, Barnes & Noble College, and Syfy.