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Marcus Thomas is a fully integrated marketing communications agency focused on audience insight, idea generation and alternative delivery. We focus our digital DNA and organize our research, account service, creative, media and public relations teams in four communities of practice: CPG, B2B, Home & Garden and Professional Services.
Connected Edge Partners is to enhance the interests of both the commercial real estate community and telecommunications industry, with its ever-changing broadband connectivity needs, via mutually beneficial arrangements for advanced communications services to tenants, all of whom are at the “Edge” of the ever-expanding networks being deployed today by our service provider carrier partners. We facilitate new patent pending competitive carrier-neutral connectivity solutions “at-the Edge” that promote upgradeable and scalable network expansions that help guide our property owner partners into the future. Connected Edge Partners is to combine our commercial real estate and telecommunications industry knowledge and experience with our unique appreciation of the divergent business positions of our carrier and property owner partners to connect them together in new ways that fulfill their varying needs to service commercial tenants. Our goal is to improve their relationships and enhance their experiences with one another while, at the same time, garner for them both new or increased revenues, as well as promote competition in the marketplace.
Comscore is the cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. We are creating the new model for a dynamic cross-platform world. In January 2016, comScore and Rentrak Corporation – two leaders in measurement innovation – united to establish new currencies for understanding consumers` multiscreen behavior at massive scale.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Headley Media generates leads for technology companies through targeted content syndication campaigns. We work in partnership with technology vendors and media agencies to deliver full-funnel and objective-based demand campaigns.