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In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers. Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we`re proud to say that the world`s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business.
Zefr`s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standards like the Global Alliance of Responsible Media (GARM) framework. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented Cognition AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms. Zefr has also made investments in technology solutions for misinformation avoidance with their July acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr`s Cognition AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.
Financial Software Systems is a Horsham, PA-based company in the Software and Internet sector.
IX Web Hosting is a Columbus, OH-based company in the Software and Internet sector.
Dietrich Lockard Group is a Saint Louis, MO-based company in the Software and Internet sector.