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EDO, Inc. is a data, measurement and analytics company that informs media, creative and audience advertising investments across all Convergent TV platforms by measuring and optimizing for what triggers consumer behavior. The company is an innovative leader in applying world-class data science software and unique behavioral metrics to help its clients – marketers, TV networks, and agencies – generate greater value from their creative efforts and media decisions. EDO`s reliable, investment-grade metrics align marketing with sales and finance, providing confidence in the efficacy of advertising dollars through detailed competitive, category, historical, and predictive insights.
Founded in January 2010, Value Group Direct, LLC is a full-service advertising agency specializing in direct response marketing. Solutions include strategic planning; creative & design; direct mail production; media planning, buying & analysis; and database marketing and segmentation. Agency staff is expert in the Insurance and Financial Services vertical, and specialized marketing approaches including affinity marketing and targeted offline lead generation. Visit Value Group Direct, LLC`s
As a global leader in Artificial Intelligence technology, Quantcast is using machine learning to drive human learning to help brands grow in the AI-era. Founded in 2006, Quantcast is the real-time pulse of the Internet helping marketers and publishers understand their audiences through 1st party direct measurement. With the largest AI-driven audience insights platform measuring over 150 million web destinations, Quantcast`s predictive analytics powers insights, targeting and measurement solutions for marketers, agencies, consultancies and publishers worldwide. Headquartered in San Francisco, Quantcast employs more than 800 employees in 22 offices across 10 countries.
Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. Kinesso`s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands. Kinesso will offer a global footprint across 38 offices providing coverage to 70+ markets.
Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of Kantar, WPP`s data investment management division.