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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Founded in 2008, F Street Group invests and maintains ownership stakes in number of iconic Milwaukee-based businesses, as well as companies across the US. While you may not recognize our name (yet), you can be assured you`ve likely spent time with some of our brands. Our goal has always been to help support and build the communities we operate in through the work we do and the businesses we invest in. We`ve got some exciting projects in the works and we hope you`ll check out all that our group has to offer.
Welcome to a new way to work. We are the people who are really good at getting you the expert marketing talent you need, when you need it.
DSPolitical is Americas leading digital advertising company for Democratic candidates and progressives causes. The companys proprietary enterprise software, expansive inventory, breadth of reach, and unrivaled access to the best voter file data, make it a clear choice for those seeking a critical advantage over their competition. Since 2011, the ad-targeting technology pioneered and perfected by DSPolitical helped hundreds of candidates reach the exact voters needed to win. Thats because DSPolitical was founded by political technology, data and campaign veterans with decades of political experience. They know how important it is for campaigns and causes to be able to reach every voter on every device, everywhere.
Williams Lea Tag is a global the leading provider of Marketing and Communications Services.