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BaseN is a mature Software as a Service (SaaS) and Platform as a Service (PaaS) provider. With 14 years in continuous development, BaseN provides an extremely scalable, fully distributed, resilient, secure, and combined real-time monitoring and control platform for ICT, M2M, and Internet of Things (IoT) domains. The platform is designed for adaptability and integrates with numerous third-party systems. BaseN is the world`s primary platform for Spimes in the IoT.
Mambo Media is a full-service marketing agency helping companies with one of the biggest challenges in the marketplace…how to modernize and stay relevant in this digital and highly-dynamic business environment. We do this by thoughtfully integrating best practices into clients` marketing strategies and develop programs that grow awareness, lead generation and revenues. For almost 20 years, we have built and deployed award-winning programs that include social media, web development, search, lead generation and marketing automation.
Inmoji is launching an exciting new consumer engagement platform. We invite brands to captivate the hearts and minds of their customers through authentic P2P experiences. We activate top consumer brands, we explore uncharted consumer insights, and we analyze brand sentiment amongst your key audiences.
500friends is redefining loyalty marketing by enabling retailers to deliver innovative, cross-channel loyalty programs that increase the lifetime value of their customers. The LoyaltyPlus cloud-based platform offers a comprehensive suite of capabilities that empowers retailers with proven strategies that create highly personalized and targeted customer experiences at each stage of the lifecycle and across all touch points, while providing deep insights into their customers to enable better marketing decisions. 500friends is based in San Francisco and is backed by leading institutional investors including Crosslink Capital, Intel Capital, and Fung Capital (Li & Fung).
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.