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Next Practices Group is an ecosystem of creative problem solvers and emerging technologies. We work together to unlock organizations and their growth opportunities.
Aki Technologies revolutionizes how marketers engage mobile consumers. Through Katana, an industry-leading, AI-powered moment marketing science platform, Aki offers unparalleled audience intelligence, interpreting every mobile data signal—including Aki`s proprietary audience data—to predict when and how a consumer is most likely to respond to a marketing message. Leading brands, including Amazon, Johnson & Johnson, Target, Toyota and Taco Bell, use Aki Katana`s insights, mobile ad targeting and optimization to dramatically improve impact on awareness, engagement and in-store traffic.
ADARA leverages global travel data to drive future business performance. ADARA`s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe and Asia, including its headquarters in Mountain View, Calif.
Medicx Health provides commercialization of data and analytics software and services that enable pharmaceutical and healthcare brands to better profile, reach and engage with target audiences and maximize the value of marketing investments.
For more than two decades, Interstate Outdoor has delivered the most innovative, efficient and effective coverage with out-of-home solutions for advertisers, utilizing both traditional and non-traditional approaches. Our objective is to grow, expand and evolve how we deliver our clients' messages so our clients can grow, expand and evolve their businesses. At Interstate, our core markets represent two of our nation's largest DMAs. Of course, this population density presents the unique challenge of reaching the correct target audience within the masses. Interstate is uniquely positioned to help you meet this challenge. We live and work in these core markets, so we provide you with an unmatched depth of knowledge, experience and understanding. With Interstate, you can strategically position messages for the precise coverage you need ... without wasteful duplication.