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Founded in 1977, the agency has been a pioneer at the intersection of technology, design and marketing with work spanning web, mobile, social, retail, product innovation, brand development and business consulting for the connected age. R/GA has more than 2,000 employees globally with offices across the United States, Europe, South America, and Asia-Pacific and is part of The Interpublic Group of Companies (NYSE: IPG), one of the world`s largest advertising and marketing services organizations.
Founded as a media company by Houston Harte in 1923, Harte Hanks has always been right there in the hands of the consumer, observing and learning why people do the things they do. With an average employee tenure of 10 years and an average client tenure of 12 years, we`ve always had our partners` backs, helping them navigate the consumer marketing landscape. Today`s consumer operates in real-time behavior, discovering, buying and advocating with the flow of the feed. The lines between home, work and away are gone—we work at home, shop at work and connect everywhere we go. Businesses must be ready and able to respond to this force of instant behavior. At Harte Hanks we`re building a modern behavioral marketing company, marrying our data-driven understanding of human behavior with a seamless connection to the consumer. Through digital, direct, sampling, fulfillment and customer care, we manage a full consumer experience that shortens the distance between behavior and action.
Combining the power of our people, technology, best practices and global supply partners we deliver specialist marketing services to some of the world’s most dynamic and recognisable businesses.
We respect our elders. They had a great run. But when it comes to maximizing your marketing dollars, old-school methods and media just don`t cut it anymore. A billboard is about as effective as a cave painting these days. So unless your customers are cavemen, it`s time to update your strategy. Story Block was born in a glorious blaze of pixels and tracking. We exist to create connections. Content that offers real value. Ads that are targeted and retargeted. Websites optimized for the mobile consumer AND the search engines. We tell your story and champion your brand. We believe in the power of inbound marketing + remarkable content to convert strangers into customers. And we keep a keen eye on ROI every step of the way.
Launchpad was started around a core principle called "Interaction". Businesses need partners that can provide real strategic insight along with best-in-class creative across a variety of levers.