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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Troika, a brand experience agency, partners with global entertainment, sports media and consumer brands to build meaningful experiences for audiences and fans. We combine strategic thinking and creativity to deliver the most innovative solutions for clients. Clients include AT&T, Hulu, ABC, ESPN, Riot Games, Turner and Pechanga Resort and Casino, among many others.
Siteimprove is a people-centric, $100M ARR SaaS company driven to help businesses achieve their digital potential by creating an accessible, purposeful, and performant web experience for all users. We strive to create true inclusivity – in ability, geography, ethnicity, and culture – for every customer. We are a leader in content experience, inclusivity, and marketing performance and our 550+ employees serve over 7,000 customers worldwide. Siteimprove also works with leading accessibility groups around the world, including the World Wide Web Consortium (W3C) and the International Association of Accessibility Professionals (IAAP), to define international accessibility standards and we lead conversations with the United Nations to advance the causes of web accessibility and digital inclusion around the globe.
JUSTLY is a global crowdfunding platform that provides investors of all sizes with access to private equity markets. With a focus on companies with ESG principles and solutions that address ESG needs, investors can select from a carefully curated portfolio of visionary companies that reflect their values and join a growing community of people who believe in making a difference. JUSTLY is a member of FINRA and working on its ESG certification.
Founded in 2000, Visible World is the leading provider of targeted television advertising solutions in America. The company’s suite of products and services makes it easy to produce, target and measure TV ads that are more relevant for viewers and more effective for advertisers, making advertising inventory more valuable. For more than 10 years we have been developing technology that makes TV advertising more efficient and effective—we’ve been awarded 24 U.S. patents to date for technology we developed ourselves, and more are on the way. But we’re not just doing R&D. Visible World has been successfully delivering targeted TV ads at the DMA, cable zone and household levels across the U.S. for nearly a decade. Today, Visible World empowers more than 300 advertisers to deliver more targeted, effective and accountable local TV ad campaigns to consumers in approximately 80% of U.S. cable homes.