| Name | Title | Contact Details |
|---|---|---|
Kelly Kane |
Assistant General Counsel | Profile |
Kelly Donnelly |
Assistant General Counsel | Profile |
The Messaging Architects is a Montreal, QC-based company in the Software & Internet sector.
Decision Streams Inc is a Vancouver, BC-based company in the Software & Internet sector.
Output Solutions is a Somerset, NJ-based company in the Software and Internet sector.
OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Yieldbot is a digital media technology that connects brands to the real-time intent of consumers. Yieldbot is the only open advertising platform that uses publisher site level data to connect brands to active consumer intent. IntentRank, Yieldbot’s machine learning system, recognizes and scores the active motivation of consumers and responds with relevant brand messages to produce superior measured performance. By marrying first look access via header bidding and cookieless technology Yieldbot delivers premium consumer interactions. Yieldbot is headquartered in New York with offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland.