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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Aquent Solutions is one of the leading companies in the Business Services sector.
iCrossing is the marketing agency for a modern world. We create brand stories and adaptive user experiences that deliver superior business results. Part of Hearst, iCrossing is the only digitally native agency owned by a media, entertainment, and content company. Our performance-driven marketing solutions for major brands, powered by iCrossing`s creative, technology and media prowess, are strengthened by Hearst`s rich data, quality content and editorial expertise. A "Leader" in Gartner`s Magic Quadrant for global digital marketing agencies, the agency is headquartered in New York and has 1,000 employees in 19 offices globally.
Hudson Yards NYC is one of the leading companies in the Business Services sector.
The “Energy” in Energy BBDO starts with our energized people, who are not just strategically and creatively talented, but are also driven “what`s possible” problem solvers and “we, not me” collaborators.