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The Glover Park Group is a leading strategic communications and government affairs firm founded in 2001. GPG works at the intersection of business, government, media, culture & technology. GPG offers an integrated and complementary suite of services to plan, build and execute all manner of communications tactics, campaigns and programs. Clients seek out GPG to tell their stories, manage their complex moments, shape their policy environments, market their products and transform their identities.
Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We are an award winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. Here, the potential is limitless. People come to MERGE looking for a new way; for ideas and solutions that will make an impact. Our name reflects our belief that a collaborative approach across all disciplines leads to better results. With offices in Chicago, Boston, Atlanta, New York, Los Angeles and Kansas City, we continuously seek and make new connections through creative and technology. We`re here for the strivers––those who are ambitious and want to emerge to the top.
We innovate at the intersection of programmatic technologies and vertical search media, bringing unparalleled transparency and efficiency to both buyers and sellers. Our demand side platform empowers advertisers to engage high-intent consumers programmatically to increase campaign ROI. Through our supply side platform, publishers gain complete control over how they manage their inventory and demand sources to maximize overall yield. Our marketing technology platforms power over 25 million high-value transactions annually, representing more than $200 million in media spend across insurance, travel, personal finance, education, and home services verticals.