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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients` businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.
LLYC (BME: LLYC) is a global communications, digital marketing, and public affairs consulting firm listed on the BME stock exchange and operating across the Americas and Europe. This is the network and international expertise LLYC offers our clients, helping you grow wherever you operate.
TruSignal`s unique solutions enable you to more accurately and efficiently digitally reach your best consumers at scale and many that you are not reaching today. We leverage all the best practices of direct marketing – data, predictive analytics, testing, optimization and performance measurement – and adapt them for digital. Our integrated platform combines our offline big data, unique predictive engine, people-based scoring and cross-channel onboarding that can anonymously message your customers across multiple channels.