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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
For the past 8 years the Versus team has brought to life innovative and culture defining ideas and creative strategy with efficient and forward thinking production solutions. Our name is a statement to our clients, the industry, and a promise to ourselves. We are VERSUS the broken and inefficient model that puts bottom line above top creative. Therefore, we offer a full service creative approach, as a way to put ideas first.
It all started with Telenav, our parent company and a pioneer of mobile location services. They believed location would be the primary driver for how consumers interact with mobile. They were right. Over the past 14 years, we have powered location services for some of the largest players in mobile. In 2010, Thinknear was created to bring the power of location to mobile advertising. We believed location would fundamentally change the way brands and consumers engage on mobile devices. We were right. We specialize in serving brick-and-mortar brands and brands that want to leverage location more intelligently. We are a smart, focused team, committed to delivering the best service and unique products built on our many years of location experience. We deliver solutions that you can’t get from any other ad network. We love our partners and we love building new location technologies that create long-term relationships. We’re scrappy, we work quickly; and, we pride ourselves on being great partners. Give us a call. We’d love to show you what we can do!
Videolicious is the pioneer of video automation, transforming personalities into powerful messages for high-volume b2b sales and marketing organizations.