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GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Every day, millions of Americans get in their vehicles and go. Fueling up drives commutes, commerce and connection...
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
At Portland, we strive to combine high level strategic counsel with quality execution. Across our targeted network of offices we have the right people, with the right expertise, and the right attitude.
We believe the future of our cities are the leaders who risk it all to make their dreams come true. We believe that the heroes of our community are the local business owners, mom and pop stores, entrepreneurs, momtrepreneurs, and lemonade stands. We believe in you and your dreams. Talk to us about how we can help you leverage what you have for something bigger.
McCann is an integrated marketing communications agency with offices in Vancouver, Calgary, Toronto and Montreal. The agency has been continuously ranked among the top in Canada since 1915. McCann creates meaningful roles for brands in people`s lives and improves the performance and influence of their clients. mccann.ca McCann lives the promise of Truth Well Told – our guiding philosophy that has stood the test of time since 1915. And today, as people`s attention becomes increasingly divided, it`s more important and powerful than ever. At McCann Canada, we are all truth hunters. Because from truth, comes meaning.