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With a history of over 25 years, Ceto has forged enduring partnerships with over 2,000 regional and community banks and credit unions nationwide, igniting their profitability and growth. Our unwavering commitment lies in empowering financial institutions with cutting-edge intelligence and transformative solutions, elevating shareholder value, and fostering thriving, prosperous communities. Discover more at ceto.com or dial 866.227.1361 to embark on a transformative journey.
True Lacrosse is a sports organization founded in 2008 by professional lacrosse players Jake Deane and Mike Gabel, based in Lombard, Illinois. The organization is dedicated to educating and developing young men and women in lacrosse, focusing on creating exceptional athletes while fostering confidence, integrity, and leadership skills. Operating in multiple U.S. states, including Illinois, Colorado, and Michigan, True Lacrosse serves youth players nationwide. The organization emphasizes four core pillars: Passion, Energy, Expertise, and Reps, which guide their training and player development approach. True Lacrosse offers comprehensive training programs that enhance lacrosse skills, game understanding, and athleticism. Their experienced coaching staff, comprised of former professional players, provides valuable insights and support to help players reach their potential and pursue collegiate opportunities. Additionally, True Lacrosse prioritizes player safety by partnering with platforms like HEADCHECK Health to manage concussion risks.
Multimatic Inc. is a Canadian company founded in 1984 and based in Markham, Ontario. It specializes in providing automotive components, systems, complete vehicles, and engineering services on a global scale. With manufacturing and engineering facilities across North America, Europe, and Asia-Pacific, Multimatic has evolved from producing basic automotive parts to offering advanced vehicle dynamics and niche vehicle production. The company operates through several divisions, including Multimatic Mechanisms, which manufactures hinge systems and powered closures, and Multimatic Structures & Suspension, known for structural components and advanced suspension systems. Multimatic Engineering supports product development and manufacturing, while the Niche Vehicles division focuses on low-volume, high-performance sports cars. Additionally, Multimatic Motorsports designs and builds race cars, contributing to the companys engineering advancements. Multimatic collaborates with major automotive brands such as Ford, Honda, Volkswagen, and Aston Martin, providing innovative solutions and expertise in the automotive industry.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.