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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
KERV is a patented interactive video platform that utilizes sophisticated Artificial Intelligence and Machine Learning techniques to quickly transform any video content into a fully interactive and trackable experience. Built on cutting-edge, patented technology, individual objects are identified by their pixel edges in any video stream. KERV technology recognizes depth, dimension and objects within a video just as the natural eye does. Every frame, in every scene, of any video to be an immersive, interactive experience for consumers.
We are an experience agency. We create meaningful human experiences, connecting the dots across touchpoints. We put people at the heart of every experience, turning emotion into action and action into emotion.
Founded as a media company by Houston Harte in 1923, Harte Hanks has always been right there in the hands of the consumer, observing and learning why people do the things they do. With an average employee tenure of 10 years and an average client tenure of 12 years, we`ve always had our partners` backs, helping them navigate the consumer marketing landscape. Today`s consumer operates in real-time behavior, discovering, buying and advocating with the flow of the feed. The lines between home, work and away are gone—we work at home, shop at work and connect everywhere we go. Businesses must be ready and able to respond to this force of instant behavior. At Harte Hanks we`re building a modern behavioral marketing company, marrying our data-driven understanding of human behavior with a seamless connection to the consumer. Through digital, direct, sampling, fulfillment and customer care, we manage a full consumer experience that shortens the distance between behavior and action.
Symphoni™, founded in 2009, is a digital marketing and advertising agency. We offer a plethora of proven solutions including website design, social media, search engine optimization, content marketing, PPC, email marketing, photography and print, just to name a few.