| Name | Title | Contact Details |
|---|
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We began in 1876 in Chicago as the N.M. Johnson Company, “Blank Book Manufacturers and Book Binders.” About the same time as General George Custer and his troops were defeated in the Battle of Little Bighorn in the Montana Territory, our first advertisement appeared in the 1876-77 Chicago Business Directory. When Thomas Stephen Quin joined the company in 1896, the business was renamed Johnson & Quin. Throughout the years, Johnson & Quin has prospered by deploying the latest technologies and adapting to the changing marketplace. The company led the introduction of laser printing to the Midwest in 1979, which soon transformed Johnson & Quin into a full-service direct mail production company. We offer the latest in direct mail production, integrated marketing solutions, data services and personalization technologies, cutting-edge printing with both laser and ink jet printers, and certified data security practices. The innovation, flexibility, and solid financial credentials that propelled us throughout our 139-year history remains at the core of the way we work today.
At the Pedowitz Group we help our clients change marketing from a cost center to a revenue center. Regardless of where you may be on your Revenue Marketing Journey™, we provide solutions, services and expertise that will get you to the next level and beyond. TPG is at the forefront of thought leadership in this space. Our deep expertise and commitment to results begins with our people. Our consultants hold more than 200 certifications across 19 different platforms which includes Oracle Marketing Cloud (Eloqua), Marketo and salesforce.com.
Cashmere is an award-winning shop and is a lifestyle-marketing company comprised of a diverse collective of minds from the worlds of entertainment, advertising, and new media. Cashmere specializes in identifying trends to create and execute campaigns that resonate in and drive culture. Cashmere utilizes social media, creative strategy, digital trends, experiential, influencer and public relations strategies to provide full-service support for campaigns and brands. Cashmere`s diverse client roster includes top brands and entertainment companies, including: BMW of North America, Jack in the Box, DoorDash, Facebook, Amazon, Quibi, AppleTV+, adidas, Netflix, Universal Pictures and more. Cashmere has been recognized as a leading force within the Creative Industry and has been the recipient of multiple awards; including 2019 Cannes Lions Creative Award, The Clio Awards, AdColor, A100 and named AdAge`s Multicultural 2019 Agency of the Year and recognized in AdAge`s 2020 A-List Agencies To Watch list.