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Create the future faster. We transform brands through creativity and technology. We were founded in 2001 and are a subsidiary of Cheil Worldwide, with 55 offices worldwide. The agency provides end-to-end marketing services to help brands navigate a world where the Internet has become the central and driving force for culture and commerce. In 2020, Barbarian was recognized for its gender quality efforts through 3% Certification.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
WebVisible Enterprise is one of the leading companies in the Business Services sector.
Barkley, a 2023 AdAge Agency Standout (Top 25) and a 2022 Adweek Agency of the Year Shortlist finalist (Top 10) is a full-service, independent creative idea company that helps build whole brands and their biggest possible future. We are committed to knowing modern consumers and employees better than anyone and are proud to be a Certified B Corporation with the firm belief that all brands, including ours, can be a force for good in the world.
SproutLoud is a leading SaaS-based Through-Channel Marketing Automation platform that provides software, service and solutions designed to increase Brand sales through Partners in local markets.