What Happened?
Irvine, -based ASICS Promoted Joni Gaudes as Vice President and General Counsel
About the Company
ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. All of that comfort, fit, and functionality starts within the minds of the passionate people that work within our walls. Based upon our core values, everyone`s input and contributions are respected at ASICS America. We nurture a collaborative environment, and hire team members that are never content; always pushing through their own limitations; continually in the pursuit of improving performance; are innovative, creative, reaching for new challenges, and always driven to surpass the next goal. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.
About the Person
Joni Gaudes is EVP, General Counsel at Hybrid Apparel. Previously, Joni held various senior legal leadership roles in the industry.
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