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MediaCrossing is the leading independent digital media trading specialist that is reinventing programmatic buying and selling. MediaCrossing makes automated digital media guaranteed and real-time buying and selling easier, more effective, and more efficient for publishers, marketers and agencies. MediaCrossing eliminates inefficiencies in the digital media buying process by delivering exceptional value, execution, transparency, results, and liquidity in display, video, social and mobile tradable ad inventory with other channels in development. Powered by its innovative, proprietary MX Platform offering trading, data, analysis, and reporting, MediaCrossing’s managed service platform precisely identifies prospective and in-market audiences, values available ad inventory on a per impression basis, and executes the trade at the right price for less. Reporting is available in-market and at campaign-end with 100% end-to-end auditability. MediaCrossing uses this proprietary technology and a unique blend of disciplines to plan, execute, measure, analyze, and optimize digital ad campaigns that deliver relevant messages on behalf of marketers and agencies while improving publisher monetization, enhancing eCPMs and sell-through. The goal throughout is to reduce waste while improving performance for both buyer and seller transparently. Unlike others, MediaCrossing may take principal positions in ad inventory to deliver measureable performance on behalf of publishers, marketers and their agencies, thus assuming the risk of unsold inventory for the benefit and liquidity of its partners. Backed and led by some of the world’s leading trading innovators, MediaCrossing’s world-class team of hands-on employee-owners offers proven, successful and specialized media, technology, marketing, and financial expertise from both Madison Avenue and Wall Street in the U.S. and in EMEA. MediaCrossing: where Madison Avenue client focus, media savvy, and marketing science meet Wall Street innovation and trading best practices.
Brampton Guardian is a Lynden, ON-based company in the Media & Entertainment sector.
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About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), a subsidiary of Sony Corporation owns and operates the Sony entertainment network of television channels. SPN comprises 29 channels including Sony Entertainment Television (SET & SET HD), one of India`s leading Hindi general entertainment television channels; MAX, India`s premium Hindi movies and special events channel; MAX 2, a channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel; WAH, the FTA channel for Hindi movies; SAB & SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets showcasing the best entertainment content from SPN`s library; PIX & PIX HD, the English movie channels; AXN & AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth & Sony BBC Earth HD, the premium infotainment channels, Sony AATH, the Bangla entertainment channel; MIX a Hindi music channel; YAY!, the kids entertainment channel; Sports Network comprising 10 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3 & SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks` film production arm. The network`s television channels are distributed through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice and is a recipient of several awards, including the Aon Best Employers India, India`s Top 10 Companies with Best Health & Wellness Practices, the 100 Best Companies for Women in India. SPN has also been adjudged one of India`s Great Workplaces.