| Name | Title | Contact Details |
|---|---|---|
Ruchi Prasad |
General Counsel | Profile |
Behan Communications, Inc., provides a broad range of strategic communications services, including public affairs, public relations, media relations and marketing. We are proud that some of the largest and most respected businesses and institutions in New York's Capital Region and beyond are among our longtime clients. Working shoulder-to-shoulder â€" sometimes around the clock â€" with our clients, our Public Affairs Team of experienced media and government professionals manages financial, political, legal and regulatory crises, health and environmental controversies, public opposition, legislative battles, internal and external investigations, labor negotiations and strikes, political campaigns and national and local media scrutiny. The Behan team also is widely recognized for its public relations and marketing success in promoting companies, political causes, candidates, and major not-for-profit institutions. Behan has helped launch hotels and sports facilities; market construction companies, restaurants and public health services; promote industrial, utility, legal and accounting firms, and raise millions of dollars in charitable contributions for capital campaigns and annual funds. Our goal is not to represent every organization, but to accept challenging assignments, do the work exceptionally well and build long-term relationships with our clients. Thank you for considering our firm.
Campaign Monitor, a CM Group brand, is a leading email marketing platform trusted by 250,000 customers worldwide. We strive to provide the best product and services, ranging from easy to use email marketing tools and automation to full-featured email platforms used by teams of all sizes.
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin "Magic" Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world`s largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI`s marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments. This highly integrated approach to client business substantiates the agency`s focus on being "The Planet`s Most Interesting Agency." WI is headquartered in Chicago and Los Angeles, with additional offices in New York, and Miami.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is one of the world`s largest marketing communications networks. McCann Worldgroup`s operations are united across 120 countries by a single mission: to help brands play a meaningful role in people`s lives. This commitment focuses on creating work that earns a role in people`s lives by being interesting, evocative and useful. It`s powerful and effective creativity that helps clients grow their brands and businesses. To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).