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AnswerLab delivers the insights and advice that shape exceptional digital experiences. From our initial discussions to the final presentation, we are your strategic partner every step of the way. We have expertise and experience in methodologies that support every stage of the product development life-cycle – from qualitative to quantitative, from in-home visits to remote usability studies. We use this toolkit to custom design a solution for you. Our recommendations are clear, actionable and generate results.
Tapstream is a marketing suite for mobile apps. We help some of the top apps on iOS and Android measure, engage, and grow their user bases. Attribution analytics and install tracking helps our customers measure the effectiveness of their app marketing enabling them to find the highest quality and most profitable users. Onboarding Links, offer a way to personalize a mobile apps new user experience ensuring the highest possible engagement and retention rates. Word of Mouth supercharges viral reach making it possible to acquire new users at a fraction of the cost of traditional mobile advertising. Tapstream tracks billions of campaign events every month on behalf of thousands of customers such as Microsoft, Turner Broadcasting, Twitch.tv, Yummly, Hootsuite, WebMD, and more.
Predxion Media is a next generation managed-service programmatic partner, focused solely on delivering media programmatically across leading technology platforms. As a trusted partner, Predxion helps local, regional and national advertisers navigate and execute programmatic campaigns in an open and uncompromised environment. With transparent, customized solutions that meet the needs of each individual client, Predxion collaborates with partners to identify unique KPIs across display, video, mobile and social landscapes. As a managed-service programmatic partner, Predxion is able to truly align with agencies and advertisers to increase the efficiency of a media budget and efficacy of a media plan. Our goal is to forge long term partnerships through transparency and results.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Sterling Infosystems is one of the largest background check companies in the world. Led by founder William Greenblatt since 1976, Sterling is chosen by over 25% of the Fortune 100 and over 20,000 organizations to help them hire and retain the right people. As a global background check leader, Sterling has 2,200 people in 12 offices in six countries. Sterling's people bring expertise in compliance, client experience and applicant experience. Connected by the world's most advanced background check technology platform, and backed by strong financials, Sterling continuously reinvests in its business to ensure it remains a global leader. In December 2010, Calera Capital, a leading middle-market private equity firm, invested in Sterling in partnership with founder William Greenblatt and the company's management team.