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MEC is the first global communications planning and implementation agency. We get consumers actively engaged with our clients` brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
At Vision we give you the power to quickly and effectively create relevant, personalized engagement at scale through an intelligent, data-driven marketing supply chain. We provide cross channel marketing solutions, personalized direct response campaigns and marketing automation and distribution solutions for top national brands, leading retailers, insurance companies, financial institutions, healthcare companies and not-for-profit organizations. We also turn larger-than-life ideas into reality with large format graphics displayed at stadiums, in retail spaces and at major events.
With CaseFuel, you can have qualified case leads calling your firm within days, while setting the foundation to dominate your market for years to come.
We create, produce and distribute premium content that drives measurable business results. That`s Contend: content with an endgame. Our current and former clients include Lexus, TEN, DirecTV, Tribune Publishing, TBS, GQ, EA Sports, Facebook, and more.