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FullFunnel is the leading sales & marketing outsourcing & advisory firm that helps organizations achieve the results they desire without the costs they dread. With lead to close, lead to qual, and demand generation offerings, FullFunnel has the solutio...
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Merkato is an independent full-service communications agency with particular strength in food, nutrition and lifestyle. We work with some of Canada’s top corporations, not-for-profits, industry associations and government agencies. Our senior team of highly qualified communications professionals is committed to delivering outstanding results with passion, creativity, and integrity. At Merkato, we have created a culture that is fun, approachable and collaborative; and we treat each other and our clients like family. Merkato launched in December 2012, after 15 successful years as the senior communications group with Trillium Corporate Communications Inc.
closerlook, inc. is a digital marketing agency focused on using relationship-marketing strategies to create efficient and effective marketing solutions for the pharmaceutical industry. We use our deep understanding of healthcare-professionals` behaviors, beliefs and preferences to help brands build and maintain meaningful relationships with their most valuable customers.
At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.