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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Pole To Win`s mission is to build strong bridges between our clients and their customers. Since 1994, Pole To Win has modernized the ever-changing technology market. Global leaders in product lifecycle support, we constantly adapt and progress supported by a talented workforce of over 4,000 innovators. We support all PC hardware platforms and all forms of mobile devices and gaming consoles. We are an authorized license vendor and nurture our client relationships through transparent access to development and support teams. This experience together with technology, security and confidentiality propels our clients to a sustainable pole positon of success. Our inclusive approach to support revolves around Quality.
R3 is an independent transformation consultancy. We work with marketers to enhance their return on marketing, media and agency investment, and to improve efficiency and effectiveness.
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin "Magic" Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world`s largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing value and efficiency to partners. WI`s marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments. This highly integrated approach to client business substantiates the agency`s focus on being "The Planet`s Most Interesting Agency." WI is headquartered in Chicago and Los Angeles, with additional offices in New York, and Miami.
Sabio is a CTV platform that is powered by App Science®, providing leading brands with the perfect balance between media, data, and technology. Our unique approach to combining mobile data, device location, and consumer behaviors provides brands with more effective targeting and greater prediction accuracy for their mobile and connected TV ad campaigns. Our team of highly experienced marketers, engineers, and data scientists are passionately innovative in everything they do, from developing our proprietary audience platform and ad server to creating and delivering stunning ads on connected TVs and mobile devices. Sabio was founded in 2014 by veterans in the mobile and TV industries and is headquartered in Los Angeles.