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Founded in 1917, the American Association of Advertising Agencies (4A`s) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A`s, more than 60 percent of our membership bills less than $10 million per year.
Plus Company, founded in 2021, is a 21st-century alliance of best-in-class creative brands, representing a new model for interagency teamwork. With over 20 agencies that deliver creativity fueled by an innate understanding of culture, technology, and data. Our work adds tangible value to the human experience and is instrumental to the success of our clients. Plus Company has more than 3,000 employees, across 12 countries in North America, Europe, the Middle East and the Asia Pacific. Our agencies include We Are Social and its sister agencies, Socialize, Hello and Metta; fuseproject; and from Vision7: All Inclusive Marketing (AIM), Camp Jefferson, Citizen Relations, Cossette, Cossette Media, Eleven, Impact Research, Jungle Media, K72, Kobe, Level Eleven, Magnet, Mekanism, Middle Child, PathIQ, Septième, and The Narrative Group (TNG).
Shine Talent Group is a talent management and influencer relations agency that specializes in the online and social space. They work with brands and agencies to create memorable campaigns that inspire consumers to take action.
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