| Name | Title | Contact Details |
|---|---|---|
Philip Heller |
VP, Product and Technology Counsel | Profile |
Adam Wergeles |
Executive Vice President and General Counsel | Profile |
Adam Wergeles |
Chief Administrative Officer and General Counsel | Profile |
The Rimm-Kaufman Group is one of the leading companies in the Business Services sector.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for our clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce their reliance on third-party channels.
WebVisible Enterprise is one of the leading companies in the Business Services sector.
Wrapify, named by Business Insider and Inc. magazine as one of 2015`s hottest startups, is a disruptive advertising platform connecting brands with drivers to create powerful on-vehicle advertising. Through its proprietary mobile application and technology, Wrapify brings brands unprecedented consumer access, data and analytics, while offering the security of control and trackable results.