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Traverse City is located in portions of both Grand Traverse County and Leelanau County within Northern Lower Michigan. Traverse City is situated on the shores of picturesque East Grand Traverse Bay and West Grand Traverse Bay, which both flow into Lake Michigan. While Traverse City`s official population is 14,572, and a daytime population of more than twice the official population, it is the hub of a Micropolitan Statistical Area of 143,372. In 2010 the United States Congress dedicated Traverse City as "A Coast Guard City" for its commitment and support to local Air Station Traverse City, its Coast Guard members and families. As part of this dedication, the City of Traverse City has formed a Coast Guard City Committee to build a greater awareness of the Coast Guard`s importance in our community. Traverse City has been further recognized for its incredible sense of place by publications including The New York Times, The San Francisco Chronicle, Bicycling Magazine, Fodors, AOL Travel News, Forbes Magazine, Money Magazine, Good Morning America, National Geographic and many others. Traverse City serves up the best of two worlds: it offers the mesmerizing outdoor recreational opportunities as well as tremendous cultural and social opportunities often only found in much larger cities. Traverse City is truly a micropolis – offering residents and visitors the small Midwestern town charm along with cosmopolitan options. Traverse City is literally open to the world: with the Cherry Capital Airport, non-stop daily commercial flights to Chicago, Detroit and Minneapolis are only moments away. Seasonal non-stop flights to New York City, Denver, Dallas, Cincinnati and others increase Traverse City`s connectivity to the business and leisure world.
As the oldest business in Sevier County, the bank has been a key factor in the community’s growth - starting businesses, encouraging fiscal and civic responsibility, even facilitating church expansion and social interactions. Sevier County Bank’s legacy and its role in the region’s future is a responsibility the bank’s leadership takes personally and seriously. With that in mind, the bank has taken significant steps over the last two years to learn from the past and shape a new vision for the future. Management has been focused on building a deliberate, documented strategy for meeting those needs for the next century. The bank has a rich history and tradition but cannot rest on its laurels. As our community changes - so shall we. Meeting the needs of today’s customer (and tomorrow’s) is a moving target, requiring constant change, flexibility and vision. As with any endeavor, success is directly related to the caliber of people involved. Sevier County Bank has been fortunate throughout its history to engage people who have core values like compassion, responsibility, ethics, thoroughness, and professionalism. Values like these cannot be imposed on employees. They have to come from within. Understanding that all business comes down to people and relationships – these are the tools Sevier County Bank will use to help our region, and our customers, continue to grow. The bank’s new tagline puts it…”We’ve been preparing for your business for over 100 years.” Charter Member FDIC | Equal Housing Lender
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