| Name | Title | Contact Details |
|---|---|---|
Tiffany Palazzo |
Deputy General Counsel | Profile |
Jonathan Mirsky |
Executive Vice President and General Counsel and Corporate Secretary | Profile |
Jonathan Mirsky |
Executive Vice President, General Counsel and Corporate Secretary | Profile |
Mitchell Gendel |
General Counsel | Profile |
We know companies have the right—and the obligation—to be great. Your brand has a chance every day to add to the popular discourse; from the products and experiences to the creative work, to the company’s behaviors. Every single thing we do is a chance to be better than before. We won`t do ordinary, and we won`t let you either. Founded in 2006, Zambezi is headquartered in Culver City, California. Our employees, are as diverse as they are talented. We fill our agency with experts from a variety of backgrounds so that we can transcend traditional agency thinking. We are an open, collaborative and passionate group.
Organic is a leading marketing agency grounded in digital that successfully blends creativity with unmatched predictive intelligence. By creating and continuously testing and optimizing marketing systems, Organic helps global brands accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit and London and is part of Omnicom Group Inc. Omnicom is a leading global advertising, marketing and corporate communications company.Omnicom`s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Zeta Global is a data-powered marketing technology company that combines the industry`s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
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