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Mercury Media is the largest privately owned, full service direct response media agency in the country with offices in Santa Monica, CA, Philadelphia, PA, New York, NY and Framingham, MA. Established in 1989, Mercury Media specializes in long form, short form, digital and Hispanic direct response advertising and is committed to providing its clients with best-in-class measured media solutions across multiple platforms to achieve their strategic objectives and maximize their return on investment. By leveraging its unparalleled experience in direct response media and cutting edge analytics, the agency develops and executes innovative media campaigns that deliver superior results.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
CloudTags creates omnichannel customers. We engage shoppers digitally in-store to increase identification prior to checkout. Showing the right content in the right context in the store, our experiences allow shoppers to build digital collections of products they’re considering. In doing this, they create rich intent data. After leaving the store, our advanced predictive models use this data to increase customer engagement and sales. Based on our clients’ objectives, we can drive purchases online or drive customers back to the store.
Lately uses AI to create your social media content and manage your social media marketing and social selling programs.