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Princess Polly is an international fashion retailer founded in 2005 on Australia’s Gold Coast. Initially a brick-and-mortar store, it transitioned to a digital-first model in 2010, driven by the success of online sales. The company now operates from headquarters in West Hollywood, USA, and Burleigh Heads, Australia, employing over 300 staff. Princess Polly focuses on fast-fashion for Gen Z and young millennials, offering a wide range of women’s apparel, including dresses, tops, bottoms, swimwear, and accessories. The brand is known for its rapidly updated collections that reflect current trends, often influenced by social media and influencers. Princess Polly is committed to sustainability, working to enhance its supply chain with eco-friendly materials and durable designs. The company serves fashion-forward women aged 16–25, providing competitively priced items that align with high-end trends. Through digital marketing, influencer partnerships, and a global e-commerce platform, Princess Polly continues to expand its reach and optimize customer engagement. Its mission is to make sustainable, on-trend fashion accessible while maintaining affordability.
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