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DukanDiet.com is a New York, NY-based company in the Healthcare, Pharmaceuticals, and Biotech sector.
As fate would have it, the founders of LifeAID first met in a Box in Santa Cruz, California in 2010. At that time, the Box was called CrossFit® North Santa Cruz which later changed to Maxim and today is, CrossFit® Scotts Valley. Orion was a Certified Financial Planner in town and Aaron was a Chiropractor who happened to work with many of the local athletes. From this meeting, a friendship evolved which later turned into a business partnership. After months of brainstorming and collaboration, the LifeAID vision was conceived. The two were convinced that there was a genuine need for products that weren`t being met by anything on the market at that time. The two approached Erik, a longtime friend of Orion to join the team as a Creative Director/Graphic designer. It helped that Erik was an avid athlete himself, participating in all the open events. From there, the team approached David, the owner of CrossFit® Maxim and one of the original CrossFit® Kids, about developing a performance and recovery supplement for the sport. David`s focus throughout the development process was the key functions of elite athletes – cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, agility, balance, coordination and accuracy. Aaron`s background in nutrition and chiropractic care proved instrumental in helping develop the products, and along with a team of beverage scientists and a biochemist, he led the development of the products. FITAID was born in May of 2012.
We believe in making effective products from fresh, organic fruit and vegetables, the finest essential oils and safe synthetics. We invent our own products and fragrances. We make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients, and tell you when they were made. We believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans. We believe in happy people making happy soap, putting our faces on our products and making our mums proud. We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again. We believe our products are good value, that we should make a profit and that the customer is always right.
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