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Unison Risk Advisors is one of the top privately-held insurance brokerages in the nation. Through its regional operating companies, Unison Risk Advisors provides risk management services, commercial property and casualty insurance, employee benefits and health insurance, personal and life insurance, and retirement plan services to corporate and individual clients in a diverse set of industries. Unison Risk Advisors is committed to an independent brokerage service model guided by the belief that clients are best served by professionally managed and well-resourced firms that can act independently upon the best interests of the client.
Smith Power Products, Inc. is a leading distributor and service provider of heavy-duty and semi-truck parts, repair, and maintenance in the Western United States. Founded in 1952 and headquartered in Salt Lake City, Utah, the company employs approximately 270-360 people and generates annual revenue of $93 million. The company offers a range of services, including heavy-duty and semi-truck repair, 24-hour emergency service, full maintenance agreements, machine shop services, and engine repowering to meet emission standards. Smith Power Products is an authorized distributor for major manufacturers such as mtu-Rolls-Royce, Detroit-Diesel, and Allison Transmission, and is part of the WheelTime network for quality parts distribution. With six distribution centers across the Western United States, the company ensures prompt delivery of spare parts and technical support to a diverse customer base, including mining companies, oil field contractors, and government agencies.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.