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Z is a Silver Spring, MD-based company in the Software and Internet sector.
Mid Tier Partners is a Denver, CO-based company in the Software & Internet sector.
Arsenault Associates is a Burlington, NJ-based company in the Software and Internet sector.
Enterprise Information Services is a Vienna, VA-based company in the Software and Internet sector.
Zefr`s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standards like the Global Alliance of Responsible Media (GARM) framework. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented Cognition AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms. Zefr has also made investments in technology solutions for misinformation avoidance with their July acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr`s Cognition AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.