What Happened?
Irvine, -based Viant-Incorporated Promoted Ritesh Patel as General Counsel and Chief Legal Officer
About the Company
Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross device advertising. Founded in 1999, Viant owns and operates several leading digital ad technology and media companies, including Specific Media, Vindico and Myspace, and it is a member of the Xumo joint venture. In 2016, Viant became a subsidiary of Time Inc., one of the world`s leading media companies with over 100 influential brands including People, Sports Illustrated, Fortune and Time.
About the Person
Ritesh Patel is General Counsel and Chief Legal Officer at Viant Incorporated. Previously, Ritesh held various senior legal leadership roles in the industry.
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