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MUD\WTR began as a way to revolutionize how people wake up and start their days. Its flagship product, :rise cacao, is a low-caffeine coffee alternative made from adaptogenic mushrooms, masala chai and cacao. MUD\WTR followed that up with a calming evening blend, :rest rooibos, in 2021 to encourage consumers to adopt a more mindful evening ritual. With more products soon to come and an exciting array of mental-health-supporting content (across a podcast, films and Trends w/ Benefits), MUD\WTR exists to create healthy minds through healthy habits.
In 1933, brothers Jack and Bill Hume set up a modest dehydration processing plant in Vacaville, California, using a technology that was later applied to potatoes. This was the beginning of Basic American Foods. In the mid 1950s, Basic American Foods established a potato processing plant in Blackfoot, Idaho, where the first instant potato product that could be rehydrated with boiling water was developed. This led to a series of innovative potato products for the foodservice industry that includes the brands Potato Pearls®, Golden Grill®, Classic Casserole® and Savory Series™. As the company grew, additional plants were built in Idaho and Washington. In response to a customer need for laborsaving quick-prep beans, Basic American Foods introduced Santiago® Refried Beans in 1986. The technology that created this authentic-tasting bean product is now being applied to Santiago® Black Beans and Santiago® Quick-Start® Chili. Today, Basic American Foods is led by Jack`s sons, George and Jerry. With nearly 40 patents to its credit, Basic American Foods is an acknowledged leader in research and development, earning universal respect for innovation, quality and customer service. The company continues to grow, staying focused on its customers and looks to the future with confidence. Today, Basic American Foods is a leading supplier of shelf-stable products to the foodservice market. Our portfolio, built on delivering quick, easy prep and consumer preferred taste.
GrainPro is the leading expert in post-harvest handling and storage solutions for your agricultural commodities like coffee beans, maize,and other grains.
Lux Ice is a company that produces crystal clear artisanal craft ice made from ultra purified water. Their proprietary freezing process takes purification to an entirely different level ensuring consumers taste the drink, not the ice.
Nature`s Fynd is a Chicago-based food company creating versatile alternative proteins to nourish the world`s growing population while nurturing the planet. Born out of research conducted for NASA on microbes in Yellowstone National Park, the company`s breakthrough technology produces Fy™. Fy is a new-to-the-world, nutritional fungi protein that only uses a fraction of the resources required by traditional agriculture. We use Fy to make delicious, nutritious, and sustainable meat and dairy alternatives.