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ICP is a global marketing operations consulting and services company headquartered in London, helping brand owners and their partners achieve better marketing outcomes.
A global powerhouse of creative talent, we help clients understand and reach audiences, build brands, sell products and services, grow their businesses and prepare for the future.
Hello! We`re ARGONAUT, a full-service advertising agency whose ambition is to make the world`s most effective creative work. We thrive when working with brands who are looking for reappraisal, revitalization, and reimagination and our depth of senior talent is uniquely qualified to operate as a lighthouse partner, leading organizations through truly brand-defining moments.
We fuse a deep expertise in marketing communications with business consulting and technology solutions to help brands thrive in a digital economy.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.