Sondra Newkirk was Appointed as Vice President, Brand Licensing at Meredith

Date of management change: March 01, 2020 

What Happened?

Des Moines, IA-based Meredith Appointed Sondra Newkirk as Vice President, Brand Licensing


About the Company

Meredith Corporation has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, magazines, and digital – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith`s National Media Group reaches 102 million unduplicated women every month, including 72 percent of American millennial women. Meredith is the leader in creating and distributing content across platforms in key consumer interest areas such as food, home, parenting and health through well-known brands such as Better Homes and Gardens, Allrecipes, Parents, Martha Stewart Living, and SHAPE. Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world`s top brands, including Kraft, Lowe`s and NBC Universal. Meredith`s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith`s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation`s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith`s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.


About the Person

Sondra Newkirk is Vice President, Brand Licensing at Meredith. Previously, Sondra held various senior legal leadership roles in the industry.


Info Source



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